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History of Kangaroo Brands, Inc.
(1979-Present)
A Listing of Important Events by Year:
1979
- Peta Bakeries, Inc. founded by John Kashou in Milwaukee WI
- First product baked is 6" White Pita Bread
1980
- John's brother George Kashou joins company to lead sales effort
- New accounts established beyond Wisconsin
1982
- Whole Wheat items added to the production schedule
1983
- Peta Bakeries changes name to Kangaroo Brands, Inc.
1985
- Company builds new, larger bakery on Milwaukee's Northside
1986
- Kangaroo established as a Midwest Regional Brand
- New Product Launched: 4" Cinnamon Raisin Mini Pitas
1987
- Pita Innovation: Kangaroo launches world's first Pre-cut Pita
Pocket
- New building expansion to increase production and storage
1989
- Kangaroo brand/customers gain strength outside Midwest
- Custom pita shapes/sizes baked for foodservice operators
1990
- Complete package redesign to provide continuity
- First television commercial produced and tested in Seattle WA
1992
- "Brat Pocket" created for use with Johnsonville Brats
1995
- New Product Launched: Sloppy Joe Pockets
1996
- Complete package redesign to emphasize the "pocket"
in pita
1997
- "Pockets" the Kangaroo Mascot is born
2000
- Y2K phenomenon causes ovens to overheat, bread burns for hours
- Pockets is used on package for the first time
2001
- First company website published to world wide web
- New Product Launched: Pre-opened Salad Pockets
2002
- Salad Pockets awarded "Best New Product" at International
Food Show
2003
- Kangaroo begins exporting to Canada
- New Product Launched: Whole Wheat Salad Pockets
2004
- Exporting expands to Korea, Mexico
- New Product Launched: Whole Grain Breakfast Pockets
- Company wins IQ Award (Innovative Quotient) for Salad Pockets
2005
- Exporting expands to US Military Commissaries in Europe
- New Product Launched: Whole Grain Sandwich Pockets
- 2nd Television commercial produced, runs in SE Wisconsin
2006
- New Product Launched: All Natural Baked Pita Chips
- New Product Launched: All Natural Omelet Pita
- New Product Launched: All Natural Whole Grain Sandwich Pockets
- Kangaroo acquires/renovates new building to expand capacity
- Exporting expands to South America
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